NAN Supreme Pro - Visual Aid for Healthcare Professionals | McCann Health
A comprehensive Visual Aid developed during my role as UX/UI Designer at McCann Health São Paulo.
This project was designed to promote Nestlé's NAN Supreme Pro infant formula among healthcare professionals, highlighting its unique formulation with 4 HMOs and nutritional benefits for infant cognitive and motor development.
C H A L L E N G E
Create an engaging and informative visual aid to educate medical professionals about NAN Supreme Pro's advanced formula, emphasizing its scientific benefits and unique nutritional composition.
S O L U T I O N
An interactive digital presentation for the Microsoft Veeva platform, optimized for sales representatives to effectively communicate complex nutritional information to healthcare professionals. The design features an innovative circular navigation system that elegantly showcases the four HMOs components (2'FL, 3SL, 6SL, and LNnT), allowing representatives to navigate intuitively through each benefit while keeping the product at the center of the experience.
This circular design not only enhances usability but also visually reinforces the comprehensive 360° nutritional approach of NAN Supreme Pro.
The gold and cream color palette conveys premium quality, while maintaining clear information hierarchy that emphasizes both scientific information and product differentiation.
