UNIK Contabilidade - Brand Identity Design | Simplifying Accounting Through Visual Storytelling
Brand identity system developed for UNIK Contabilidade, an accounting firm committed to making financial information accessible and understandable.
This project transforms complex accounting concepts into a clean, elegant visual language that reflects the company's philosophy of simplifying the complex while maintaining precision and attention to detail.
P R O C E S S
The design process began with deep research into the symbolic meaning of onyx stone, which became the conceptual foundation for the brand. Just as onyx reveals distinct, precise layers when polished, UNIK transforms complex numbers into clear, understandable information.
This metaphor guided the development of a visual identity that balances professionalism with approachability, using a minimalist black and white palette accented with subtle gold textures to convey both sophistication and warmth.
S O L U T I O N
A cohesive brand identity system centered around a distinctive typographic logo that combines strength and elegance. The minimalist black and white color scheme is enhanced with subtle gold accents that add warmth and premium quality to the visual language.
The identity extends across stationery, digital templates, social media assets, and environmental applications, creating a consistent brand experience that communicates UNIK's commitment to making accounting accessible and transparent.
